#23 • Kentucky Fried Chicken Packaging and Promotional Ephemera Group

Part of The Colonel Sanders Artifact Collection (live auction by The Menish Group Auction & Real Estate)

High bid $450.00

Status: Sold

DESCRIPTION Group of Kentucky Fried Chicken promotional and packaging materials consisting of a printed "Seasoned Flour" package sleeve featuring Colonel Sanders branding and product imagery, a Kentucky Fried Chicken paper sleeve or packet, and a sealed "Kleen Up Towelette" packet bearing the Kentucky Fried Chicken logo and slogan "It's finger lickin' good." Materials display period Kentucky Fried Chicken graphics, branding, and packaging design associated with the company's mid-century growth and franchise operations. HISTORICAL SIGNIFICANCE Packaging and disposable promotional materials were intended for everyday use and were rarely preserved, making surviving examples valuable artifacts of Kentucky Fried Chicken's early brand development. These items reflect the company's marketing strategies, visual identity, and customer experience during a period when Colonel Sanders' image became one of the most recognizable commercial trademarks in America. STORY & CONTEXT As Kentucky Fried Chicken expanded across the United States and internationally, consistency in packaging and presentation became central to the brand's success. The distinctive image of Colonel Sanders, the familiar "It's finger lickin' good" slogan, and branded food-service materials helped create a recognizable customer experience across thousands of franchise locations. This group offers a glimpse into the everyday operational side of the business, preserving examples of the disposable items that customers routinely encountered but seldom saved. Today, such pieces serve as tangible reminders of the marketing and merchandising efforts that helped establish Kentucky Fried Chicken as a global brand. PROVENANCE Originating from the Blackwood Hall collection, these materials remained within the possession of the Settle family following their acquisition of the property directly from Colonel and Claudia Sanders. The items were preserved among business records, memorabilia, promotional materials, and personal effects associated with Colonel Sanders prior to their public offering. CONDITION NOTES Wear consistent with age, handling, and storage. Creasing, edge wear, discoloration, surface soiling, and minor losses present throughout. Towelette packet remains sealed. Packaging materials exhibit folds and handling wear typical of paper ephemera.